What is WhatsApp Business Account?
A WhatsApp account created specifically for businesses, available either as the free Business App or through the API for automated, high-volume messaging.
Detailed Explanation
A WhatsApp Business Account (WABA) is the business-tier version of WhatsApp that provides features like business profile, product catalog, away messages, and verified sender status. Small businesses use the free WhatsApp Business App on a phone, while growing businesses access the WhatsApp Business API through Meta or a BSP for multi-agent access, automation, and CRM integration. WABAs require verification through Meta and must comply with WhatsApp's Business Policy, which restricts certain industries and content types.
FAQs about WhatsApp Business Account
- How do I create a WhatsApp Business Account?
- Download the WhatsApp Business App for a basic account, or register through Meta's Business Manager for API access. You'll need a business phone number, Facebook Page, and to complete Meta's business verification.
- Can I use my personal WhatsApp number as a business account?
- Yes, you can migrate a personal number to WhatsApp Business, but you'll lose your personal chat history in the process. Many businesses prefer to use a dedicated business number.
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