What is WhatsApp Template Message?
Pre-approved message formats required for business-initiated WhatsApp messages, reviewed by Meta to prevent spam.
Detailed Explanation
WhatsApp Template Messages (also called Highly Structured Messages or HSMs) are pre-written message formats that businesses must submit to Meta for approval before sending to customers outside an active 24-hour conversation window. Templates can include variable placeholders (like a customer name or order number), media headers (images, documents, video), and interactive buttons. Common template types include order confirmations, shipping notifications, appointment reminders, payment receipts, and promotional offers. Approval typically takes a few hours.
FAQs about WhatsApp Template Message
- Why do WhatsApp templates need Meta approval?
- Meta reviews templates to ensure businesses aren't using them to send spam or violate WhatsApp's commerce policies. This protects the WhatsApp ecosystem's trust and deliverability.
- How long does WhatsApp template approval take?
- Template approval typically takes a few hours, sometimes up to 24 hours. Once approved, templates can be used immediately for outbound messaging to opted-in contacts.
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