Convert Ad Clicks Directly Into WhatsApp Sales Conversations
Run Facebook and Instagram ads that open WhatsApp conversations. AI handles every click automatically, qualifying leads and taking orders instantly.
How it works step-by-step
Create a Facebook or Instagram ad with WhatsApp as the click destination (CTWA)
Customer clicks the ad and a WhatsApp conversation opens automatically
AI immediately engages with a relevant opening based on the ad they clicked
Conversation proceeds through qualification, product selection, and order completion
Key business advantages
Eliminate landing page friction — customers go straight to a conversation
Every ad click enters an AI-managed sales funnel instantly
WhatsApp conversations have higher conversion rates than landing pages in many markets
All conversations continue even after the ad stops running
Questions about Click-to-WhatsApp Ad Campaigns
- Can I use Click-to-WhatsApp ads on Instagram?
- Yes. CTWA ads run across Facebook Feed, Instagram Feed, Instagram Stories, and Facebook Stories — all opening the same WhatsApp conversation.
- How does the AI know which ad the customer clicked?
- Meta passes campaign and ad set parameters in the WhatsApp conversation initiation, allowing Replyot to personalize the opening message based on the specific ad.
- Are Click-to-WhatsApp ads more expensive than regular link ads?
- CTWA ads typically have a similar or lower cost-per-lead than link ads, especially in markets where WhatsApp penetration is high, because the conversion rate from click to conversation is significantly better.
Related use cases
Let the AI handle the chat.
You handle the growth.
Connect your pages, upload your catalog, hit go. The AI handles the rest — 24/7, in any language your customers speak.