How to Integrate AI with Your Instagram Shop
Connect an AI sales chatbot to your Instagram Shop to automate DM inquiries, answer product questions, and convert shoppers into buyers automatically.
Set up Instagram Shopping on your Business Account
Connect your Instagram Business Account to a Facebook Commerce Manager catalog. Add your products and get Instagram Shopping approval. Ensure your product tags are active on posts and stories.
Connect Instagram to Replyot via Instagram Messaging API
In Replyot, connect your Instagram Business Account. This requires your Instagram account to be connected to a Facebook Page and grants Replyot access to read and respond to DMs.
Sync your product catalog to Replyot
Upload your product catalog to Replyot to match your Instagram shop. When customers DM about products they've seen in your shop, the AI needs your catalog data to answer questions and recommend alternatives.
Configure story and post interaction automations
Set up Replyot to respond to DMs triggered by product tag interactions, story replies, and direct product inquiries. Each interaction type can have a tailored opening response.
Test the full journey from product tag to order
Tap a product tag in one of your posts, send a DM inquiry, and verify the complete journey: AI responds with product details, handles questions, and successfully guides you through an order.
Frequently Asked Questions
- Does the AI see what product a customer viewed before DMing?
- If the customer's DM is triggered by a product tag interaction, Instagram passes context about which product they tapped. The AI uses this to open with a relevant response.
- Can the AI complete purchases without redirecting to the Instagram checkout?
- Yes. Replyot can collect orders and payment directly within the DM conversation, without needing to direct the customer to Instagram's native checkout.
- Do I need Instagram Shopping approval to use a DM chatbot?
- No. Instagram DM automation works with any Instagram Business Account connected to a Facebook Page, with or without Instagram Shopping activated.
Related guides
Let the AI handle the chat.
You handle the growth.
Connect your pages, upload your catalog, hit go. The AI handles the rest — 24/7, in any language your customers speak.