How to Automatically Collect Reviews After Purchase
Automatically collect customer reviews after delivery via WhatsApp. Boost your review volume and catch unhappy customers before they post negative public reviews.
Set up a delivery confirmation trigger
Configure a webhook from your courier or order system that fires when an order is marked as delivered. This event starts the 24-48 hour timer before the review request is sent.
Write your review request message
Craft a warm, genuine review request: 'Hi [Name], we hope you're loving your [product]! We'd really appreciate your thoughts — how would you rate your experience? Reply with a number 1-5.' Keep it conversational, not formal.
Configure the response branching logic
Set up different flows based on the rating response: 4-5 stars → thank you message + Google/Trustpilot review link. 1-3 stars → empathetic response + immediate escalation to support team.
Create a Google Business Profile or review platform link
Generate your direct Google review link (g.page/[yourbusiness]/review) and add it to the positive response flow. Make it one tap to leave the review on your chosen platform.
Follow up on unanswered review requests
If the customer doesn't respond to the first review request within 48 hours, send one gentle follow-up ('We'd still love your feedback!'). Do not send more than two review requests per order.
Frequently Asked Questions
- Can I collect reviews for multiple platforms (Google, Trustpilot, Facebook) from the same flow?
- Yes. For 4-5 star responses, offer your primary review platform as the main option and a secondary one as an alternative, increasing overall review volume across platforms.
- How does this differ from email review requests?
- WhatsApp review requests have dramatically higher open and response rates than email (90%+ vs 25%). The conversational format also makes it easier for customers to respond than clicking through an email.
- Is it ethical to only send positive reviewers to public review sites?
- This is a widely accepted industry practice called 'review gating' — directing dissatisfied customers to private support rather than public platforms. However, some review platforms (like Google) discourage it in their guidelines.
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