What is Re-engagement Campaign?
An automated messaging campaign targeting customers who have not purchased or interacted in a defined period, aiming to bring them back.
Detailed Explanation
Re-engagement campaigns (also called win-back campaigns) target dormant customers — those who purchased in the past but haven't interacted recently — with personalized outreach via WhatsApp or other messaging channels. Effective re-engagement messages reference the customer's previous purchase, acknowledge the gap ('We miss you!'), and offer an incentive to return — a discount, new product announcement, or exclusive offer. WhatsApp re-engagement campaigns consistently outperform email due to their dramatically higher open rates.
FAQs about Re-engagement Campaign
- After how long should I run a re-engagement campaign?
- Typical triggers are 30, 60, or 90 days of inactivity. Start re-engagement at 30 days with a gentle check-in, escalate with an incentive at 60 days, and make a last attempt at 90 days.
- What offers work best for WhatsApp re-engagement?
- Personalized offers referencing previous purchases convert best — 'We noticed you loved X, here's 15% off your next order.' Generic discounts work less well than specific, relevant incentives.
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